Privacy Policy

Last updated: August 26, 2025

Water and Fire Restoration Team (“we”, “us”, or “our”) respects your privacy. This page explains what we collect, how we use it, the choices you have, and how to reach us.

What we collect

We collect information in three ways, from you, from your device, and from our partners.

Information you give us

  • Contact details, like name, phone, email, and address.
  • Project details, like type of damage, photos or videos you upload, and notes you leave for our team.
  • Forms on our site send your message to us by email. We keep a copy for our records.

Information from your device

  • IP address, device type, browser, and pages you visit.
  • General location based on IP. We do not collect precise GPS unless you share it.
  • Events like clicks, scrolls, and time on page that help us improve the site.
Information from partners
  • Advertising and analytics partners give us reports about traffic and ads. These reports use online identifiers and cookies.
  • We do not buy lists. We may match your visit with ads you saw on other sites.

How we use data

  • To answer your requests and deliver services.
  • To send estimates, invoices, project updates, and service messages.
  • To run and protect our website, to fix errors, and to measure performance.
  • To show ads and measure how ads perform.
  • To meet legal, tax, and safety duties.

Email forms: When you submit a form, we receive your message by email at service@wafrt.com. We may also store the message in our website system for backup and audit.

Cookies and tracking

We use cookies and similar tools to run our site and to improve it. You can block or delete cookies in your browser. Some features may not work without them.

  • Required cookies keep the site running and secure.
  • Analytics cookies help us understand visits and fix problems.
  • Advertising cookies help us show ads and measure results.

Ads and analytics tools we use

  • Meta (Facebook) Pixel for ads, reporting, and audience measurement.
  • Google Analytics 4 for site analytics.
  • Google Ads for advertising and conversion tracking.
  • Microsoft Clarity for anonymized session analytics and heatmaps.

These tools set cookies and read device data. They help us understand what content is useful, and how our ads perform. You can opt out in the next section.

How to opt out of analytics and ads

How we share information

  • Service providers that help us run the website, email, hosting, forms, analytics, ads, and customer support. They must protect your data and use it only for us.
  • Professional partners like plumbers, roofers, and trade experts when needed to deliver your project, with your knowledge.
  • Legal and safety if required by law or to protect our rights or users.
  • Business transfers if we merge, sell assets, or reorganize.

We do not sell your personal information for money. We may “share” identifiers for cross-context ads. You can opt out below.

Retention and security

  • Leads and form messages, up to 24 months, unless we need them longer for an active job, safety, or legal reasons.
  • Project and billing records, as long as the law requires.

We use technical and organizational safeguards to protect data. No system is perfectly secure. Please use care when you send information online.

Your choices and rights

  • Access, correct, or delete your information.
  • Get a copy of your information in a portable format.
  • Opt out of targeted ads, and out of “sale” or “sharing” where these terms apply.
  • Limit use of sensitive data if you shared any.
  • Withdraw consent where we relied on consent.

To make a request, use one of the options below. We will verify your identity before we act on a request.

Send a privacy request Call 726-224-2000 Email service@wafrt.com

State and international rights

Depending on where you live, you may have extra rights. This includes Texas, California, Colorado, Connecticut, Utah, Virginia, and other states with privacy laws. Visitors in the European Economic Area, the UK, and Switzerland have rights under GDPR and similar laws.

  • Texas and other US state laws: You can opt out of targeted ads and of “sale” or “sharing” of personal information. Use the link below or send us a request.
  • California: You can request access, deletion, correction, to limit use of sensitive data, and to opt out of sale or sharing. We do not offer financial incentives for data.
  • GDPR: Our legal bases include performance of a contract, our legitimate interests, legal duties, and consent when required. You can ask us to object or restrict processing, and you can complain to your local authority.

Do Not Sell or Share My Personal Information

Children

Our services are for adults. We do not knowingly collect information from children under 13. If you believe a child gave us information, contact us and we will delete it.

Changes to this policy

We may update this page to reflect changes to our practices. We will post a new date at the top when we do.

Contact us

If you have questions, or want to use your privacy rights, contact us:

Send a privacy request

Use our contact form or email to send your request. Include your name, the way we should reach you, the right you want to use, and details that help us find your records. If someone acts for you, include proof that they are your authorized agent.

Note: This policy explains our current practices and is not legal advice.